About KAUR

KAUR is a European lifestyle brand founded in Bosnia and Herzegovina. KAUR designs women’s clothing intended for everyday wear — combining comfort, movement, and refined simplicity. Our clothing blends comfort, elegance, and functionality so women can transition seamlessly throughout the day.
Rather than following fast fashion trends, KAUR focuses on longevity, thoughtful design, and an emotional connection to what you wear.

At KAUR, movement is not limited to workouts — it reflects how women move through everyday life, work, travel, and daily responsibilities.

Women led – created for women

KAUR is a women-led European lifestyle brand creating clothing for women in movement — both physically active and living dynamic, modern lives — guided by the philosophy “Gracious but Fierce.”

Philosophy

“Gracious but Fierce” is KAUR’s philosophy — a balance of softness and strength, femininity and confidence – all of which every woman embodies. It’s a reminder that comfort can be powerful, and that everyday clothing can carry meaning. While KAUR draws inspiration from movement, mindfulness, and community, it is first and foremost a lifestyle fashion brand. Yoga and wellness are part of the brand’s world, not its core product focus.

Who is it for

KAUR is made for women with dynamic lifestyles — women who do a lot, move a lot and want clothing that feels good on the skin while looking refined and effortless. KAUR is not fast fashion – and this is why they love it.

The details

Every message is there to inspire you. Every fabric is there to elevate your day. Every stitch is there to support everyday movement and make it lighter. We enjoy the details, and this is what we bring to you.

Story about a woman in you

Gracious but Fierce

KAUR is inspired by the nature of a woman — her balance of softness and strength, grace and determination.

“Gracious but Fierce” represents this duality. It is the ability to move through life with empathy, elegance, and awareness, while also standing firmly in one’s power. To be gentle without being fragile. To be strong without being hard.

KAUR speaks to the woman who understands that femininity and strength are not opposites. She carries tenderness, intuition, and care, but also courage, confidence, and the ability to shape her own path. She moves through life with intention — grounded, present, and self-aware.

Every KAUR piece is designed to support this way of being. Clothing that moves with you, feels good on the skin, and fits naturally into your daily rhythm — whether you are working, resting, creating, or simply living.

Each woman brings her own story, energy, and personality into the clothes she wears. Through KAUR, we aim to reflect real women, real lives, and real movement — honouring the women before us and creating space for those who come after us.

KAUR exists to support women in feeling comfortable, confident, and fully themselves — gracious in presence, fierce in purpose.

Est. 2021 – and way before that

Our Story

KAUR was built on friendship, trust, and shared values.

Behind the brand are two women who believe in growing together — supporting one another through life, work, and change. KAUR was created from that bond, with the idea that strength is multiplied when it is shared, and that meaningful things are built in connection, not isolation.

At its core, KAUR represents support, understanding, and freedom within togetherness. It is about walking side by side, encouraging each other forward, and creating space where women feel seen, supported, and confident to move through life on their own terms.

The brand reflects the kind of relationship we believe in — honest, steady, and empowering. A reminder that you don’t have to do everything alone, and that comfort, trust, and mutual respect are foundations for growth.

Through KAUR, we invite you to be part of a community shaped by real connection and shared strength. A space where women support women, honour who they are, and grow into who they are becoming.

Thank you for being part of this journey and for trusting us.

Amra & Ada