Setting industry standards

Fabric Philosophy

At KAUR, fabric choice is never an afterthought — it is the foundation of every design. We choose fabrics based on how women move through everyday life — across seasons, work, rest, and activity. We prioritize natural and skin-friendly materials that support comfort, breathability, and freedom of movement throughout everyday life.

Not Fast Fashion

KAUR is an alternative to fast fashion — created for women who value longevity, quality, and comfort over trends and mass production. We create pieces meant to last — designed with care, produced thoughtfully, and built for repeat wear.KAUR follows slow-fashion principles, focusing on natural materials, responsible production, and long-term wear rather than seasonal trends.

At KAUR, we go above and beyond to bring you extra softness, natural and breathable fabrics for your skin. We wish you can see our faces once we find just-the-right fabric that will go with the vision of the collections we make.

We work with cotton, linen, and viscose blends with elastane, as well as advanced natural fibers such as Lyocell (TENCEL™), chosen for their softness, durability, and ability to move naturally with the body.

 

For movement-focused and active pieces, KAUR also incorporates high-quality, buttery-soft performance fabrics designed to support flexibility and long-term wear without compromising comfort.

Every fabric is selected to feel good on the skin and align with KAUR’s slow-fashion philosophy of longevity and thoughtful design.

We’ve spent years living in active-lifestyle clothing — and we know what real all-day support and comfort should feel like.